About Us


We provide a range of fantastic quality products in gold, platinum and diamonds at affordable rates. Paul Jewellers started by opening their first branch in West Bromwich way back in 1978 supplying jewellery and watches to the general public. In 1983 a new branch was opened in Soho Road Birmingham. In 2009 we expanded to our 2nd branch at 100 Soho Road. Successfully merging contemporary and traditional designs for most tastes this branch has gone on to be the hub of our business interests. True Jewels is a wholly owned subsidiary of Paul Jewellers. Visit True Jewels for contemporary diamond and wedding ring collections. Visit us at our Soho Road branch for any queries or purchases or contact us for more information.

Browse our online gallery to glimpse some of our best sellers.